Are you calling and emailing your customers to entice them to visit your store, but just aren’t seeing an increase in traffic or sales? Are you capturing SMS consent but don’t know what to do with these consents after you receive them? Are you wanting to get on board with SMS, but just need a push in the right direction?
People are connected to their cell phones, and people screen calls—these are facts of life. Research says that 61% of people regularly ignore phone calls. This is where sending SMS messages comes in to play. Text messaging is the #1 preferred form of communication, so utilizing text messages allows you to connect with customers the way they want to be reached. When you send an SMS message, more than 90% of people read it within the first three minutes of receiving it. So, with a simple, quick, concise message, you can reach your customer with a direct call-to-action.
Retailers are using SMS campaigns to build their mobile opt-in databases as well as drive in-store and online traffic”, according to a new report from Cellit. Studies have shown that SMS message conversion rates are as high as 45%. Imagine how a 45% conversion rate could affect your business!
How is this possible? Well, text messages stand out, as most people will receive a notification instantly when a text message is received. A quick glance and the customer will have received and processed the information you are sharing. On the other hand, while a phone call and voicemail can be very effective at reaching a contact, they can also be easily ignored and left untouched.
So, how do you get your company on board with SMS?
If this doesn’t speak to you, or you want to learn more about how text messaging can work for your brand, reach out to your SPLICE Account Management Team, or if you don’t have one yet, reach out to our Sales Team. As you know, we LOVE to chat!