CALGARY, AB – SPLICE Software, a leader in omnichannel customer engagement solutions, today announced a strategic partnership with Trakwell.ai, a retail intelligence platform that helps high-ticket retailers gain visibility into customer behavior, store performance, and sales opportunities.
Together, SPLICE and Trakwell.ai help retailers connect what happens on the sales floor with what happens after a customer leaves the store. By combining customer journey insights with personalized communications, retailers can identify opportunities, automate follow-up, and drive more customers back into the showroom.
"Retailers invest significant time and resources driving customers into their stores, but too often the opportunity ends when a shopper walks out the door," said Tara Kelly, President and CEO of SPLICE Software. "Our partnership with Trakwell.ai helps retailers turn customer insights into meaningful conversations that strengthen relationships, improve customer experience, and create more opportunities to convert."
The partnership supports retailers across every stage of the customer journey:
When customers leave without making a purchase, the opportunity is not necessarily lost. Trakwell.ai helps retailers understand customer activity and identify follow-up opportunities, while SPLICE helps continue the conversation through personalized communications via text, chat, call and email, delivered at the right time and through the right channel.
“Most retailers can’t see the shopper who browses, leaves, and never comes back, so that lost opportunity is invisible until it shows up as a missed number at the end of the month,” said Jerry Murphey, CEO of Trakwell.ai. “By connecting what we see on the sales floor with SPLICE’s follow-up, retailers can finally act on those moments while they still matter and measure exactly what comes back in return.”
Together, SPLICE and Trakwell.ai empower retailers to transform the in-store visit into ongoing conversations, creating more opportunities to increase engagement, improve conversion rates, and grow revenue.
About SPLICE Software
SPLICE Software helps organizations create personalized customer experiences through connected, automated communications. Its platform enables businesses to engage customers through text, chat, call, email, and voice first solutions while delivering seamless omnichannel customer journeys.
About Trakwell.ai
Trakwell.ai helps high-ticket retailers turn more store traffic into sales. Its three-in-one platform combines AI-powered traffic counting, customer opportunity tracking through its UP System, and built-in CRM, giving retailers clear visibility into customer behavior, associate performance, and sales outcomes across single and multi-location operations.
Learn more about the partnership here.
Media Contact
SPLICE Software | PR@splicesoftware.com |403-720-TEAM
Trakwell.ai | Nick Kramer | nick@trakwell.ai | 5105446750