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Get On Board with SMS

Cassie Bentzen

Cassie Bentzen,
May 01, 2019

Are you calling and emailing your customers to entice them to visit your store, but just aren’t seeing an increase in traffic or sales? Are you capturing SMS consent but don’t know what to do with these consents after you receive them? Are you wanting to get on board with SMS, but just need a push in the right direction?

  • SMS messages are complementary to phone calls
  • SMS messages are fantastic drivers of engagement when run on their own
  • SMS messages are overall, a really great way to reach your customers

People are connected to their cell phones, and people screen callsthese are facts of life. Research says that 61% of people regularly ignore phone calls. This is where sending SMS messages comes in to play. Text messaging is the #1 preferred form of communication, so utilizing text messages allows you to connect with customers the way they want to be reached. When you send an SMS message, more than 90% of people read it within the first three minutes of receiving it. So, with a simple, quick, concise message, you can reach your customer with a direct call-to-action.

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Retailers are using SMS campaigns to build their mobile opt-in databases as well as drive in-store and online traffic”, according to a new report from Cellit. Studies have shown that SMS message conversion rates are as high as 45%. Imagine how a 45% conversion rate could affect your business!

How is this possible? Well, text messages stand out, as most people will receive a notification instantly when a text message is received. A quick glance and the customer will have received and processed the information you are sharing. On the other hand, while a phone call and voicemail can be very effective at reaching a contact, they can also be easily ignored and left untouched.

So, how do you get your company on board with SMS?

  1. Have consent
    Having the correct consent allows you to harness the power of personalized marketing and marks the start of the customer-brand relationship. Learn more here.
  1. Always include disclaimers
    Adhere to the telecommunication rules in your area. Always ensure you are including a way to opt out, and let the customer know if message or data rates apply.
  1. Keep messages on brand
    Let the customer know who the message is coming from and include a clear call to action.
  1. Provide value
    Everyone loves a deal, and we won’t deny it! Share a value proposition with your customer and let them know why they should act on your call to action.
  1. Keep your messages readable
    Keep the message short and sweet. Don’t abbreviate too much, and DON’T YELL AT THE CUSTOMER. (I mean you can if you want, but it seems a little bit angry...)

If this doesn’t speak to you, or you want to learn more about how text messaging can work for your brand, reach out to your SPLICE Account Management Team, or if you don’t have one yet, reach out to our Sales Team. As you know, we LOVE to chat!

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About the Author

Cassie Bentzen

Cassie Bentzen

Cassie joined the SPLICE team in 2018 with a wealth of Account Management experience. Cassie brings a unique brand of candor and authenticity that allows her to preemptively address the needs of our clients, and consistently surpass their expectations. Not only is Cassie’s professional background in Travel & Tourism, but she is an avid traveller herself. Her favourite places to visit (so far) are Greece & Vietnam.

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