Darin Reffitt

Darin Reffitt joined SPLICE as Vice President of Marketing in June 2017, responsible for all inbound and outbound marketing for the firm. Darin has over 20 years of marketing experience, including a broad range of expertise within both the B2B and B2C spaces, including the areas of lead generation, inbound marketing, social/digital marketing, conference & event planning, advertising, collateral development, thought leadership creation, sales operations & management, direct marketing, and strategic planning. Prior to joining SPLICE, he was the owner of his own marketing firm, Marketing Intelligents, following marketing roles with EIS Group, BNY Mellon, PNC Bank, Sovereign Bank (now Santander) and The Franklin Mint. He obtained his Bachelor's Degree from Ursinus College and his MBA in Marketing from St. Joseph's University. He is also the volunteer VP of Marketing for the Insurance Accounting & Systems Association (IASA), volunteers with other organizations, reads voraciously, speaks occasionally on social media, networking, and personal branding, and golfs, albeit poorly.
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Recent Posts

Five Ways to Make Every Day Feel More Like Labor Day

Labor Day (or Labour Day for our friends in Canada) is just a few days away....

Overheard at VOICE 2018

Last week I joined over 2,500 developers, product managers, entrepreneurs,...

Get Ready to Power Up #IASA2018

It’s that time of year again! The IASA 2018 Educational Conference and Business...

Are Your Customers Stuck in “The Unlikely Valley”?

In a recent New York Times article entitled “Yes, It’s Bad. Robocalls, and...

Overheard at SpeechTEK 2018

Whether you’re focused on digital assistants, chatbots or IVRs—or even managing...

Overheard at NAMIC Claims 2018: The Disney Experience

More than 200 insurance claims professionals traveled to Orlando last week for ...

Are You Delivering the Groundhog Day of Customer Experience?

In the movie Groundhog DayBill Murray's character, Phil Connors, lives the...

New Year, New Beginnings for Customer Experience

As we turn the page on 2017, many people will commit to making changes to...

What’s in a Tagline?

Taglines serve a special role in the world of marketing. Working in concert...

The Next Big Branding Land-Grab That No One's Talking About. Yet.

When I present on the topic of social media at conferences and on webinars, one...

Getting The Most Out Of #IASA2017

The IASA Educational Conference and Business Show is just around the corner,...