Tracy Borreson

Tracy has been a member of the SPLICE Team since 2012, with roles in both Client Success and Marketing. As VP of Marketing, she leads the team's demand generation, branding, and communications efforts. Tracy holds a Bachelor of Commerce in Marketing from the University of Alberta and a Relationship Selling designation from Dale Carnegie. Prior to SPLICE, Tracy perfected her marketing expertise through senior level Project Management and Marketing positions at Kirk Marketing, Honeycomb Direct Mail, The Brick and CFCW. Her contributions also extend to the community, including past roles as Vice President of Marketing at the Credit Institute of Canada, Calgary Chapter. She is also a proud mother of a rambunctious, red-headed little boy.
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Recent Posts

Is Your Loyalty Program Actually Rewarding Your Members?

Loyalty Programs – we’re all part of at least one. We join them largely because...

Self-Serve: Are We Lovin’ It?

We have definitely seen a shift towards self-serve in the past decade - whether...

DATA 101: Connecting More Than Systems

In the scope of our normal, everyday business, we are always looking for that...

Taking Care of Your Customers with Data

Your customers are giving you information all the time – through their...