Tracy Borreson

Tracy has been a member of the SPLICE Team since 2012, with roles in both Client Success and Marketing. As VP of Marketing, she leads the team's demand generation, branding, and communications efforts. Tracy holds a Bachelor of Commerce in Marketing from the University of Alberta and a Relationship Selling designation from Dale Carnegie. Prior to SPLICE, Tracy perfected her marketing expertise through senior level Project Management and Marketing positions at Kirk Marketing, Honeycomb Direct Mail, The Brick and CFCW. Her contributions also extend to the community, including past roles as Vice President of Marketing at the Credit Institute of Canada, Calgary Chapter. She is also a proud mother of a rambunctious, red-headed little boy.
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Recent Posts

The Value of a Sincere 'Thank You'

Our parents (and/or cheesy kids shows) taught us repeatedly that “Please and...

The Value of Transparency in Customer Communications

We all know the feeling of being duped; those times we were made to believe...

Customer Loyalty: Why it Really Counts

  • We all know that customer loyalty is important.
  • We know stats like “it’s 7...

How to Turn One-Time Customers into Lifetime Customers

Anyone with a customer experience focus will tell you that turning one-time...

Customer Experience in Annual Planning

It’s that time of year again. When the holidays come around, so does annual...

The Value of a Sincere "Thank You"

Our parents (and/or cheesy kids shows) taught us repeatedly that “Please and...

Customer Loyalty: A Journey, Not a Destination

All too often, you hear brands talking about customer loyalty like it’s a...

Make These 7 Customer Experience Promises

Everyone talks a lot about customer experience (CX) and their “dedication” to...

Winning the Micro-Moment in Insurance

Have you ever caught yourself wondering...

Realizing the Power of Event Data with the SPLICE Dialog Dashboard™

Have you ever caught yourself wondering...

Understanding Your Policyholders’ Journey

As businesses, we are always trying to make improvements – to our business...