Tracy Borreson

Tracy has been a member of the SPLICE Team since 2012, with roles in both Client Success and Marketing. As VP of Marketing, she leads the team's demand generation, branding, and communications efforts. Tracy holds a Bachelor of Commerce in Marketing from the University of Alberta and a Relationship Selling designation from Dale Carnegie. Prior to SPLICE, Tracy perfected her marketing expertise through senior level Project Management and Marketing positions at Kirk Marketing, Honeycomb Direct Mail, The Brick and CFCW. Her contributions also extend to the community, including past roles as Vice President of Marketing at the Credit Institute of Canada, Calgary Chapter. She is also a proud mother of a rambunctious, red-headed little boy.
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Recent Posts

Being Proactive in Reactive Situations

No matter how much any of us do to be proactive in our businesses, situations...

Tips for Communicating in a Crisis: Choosing the Right Channel

In a crisis, we need to communicate in a timely way; which is where digital...

Tips for Communicating in a Crisis

In our current environment of pandemics, and with the catastrophic event season...

Digital Channels - Do You Really Need Them All?

Today, it's all about digital. It seems every company is looking to on-board...

NPS Score - check! Now what?

You've got your NPS survey out in the market. Data is coming in. And now...what?

Top Tips for Creating a Frictionless Payments Experience

The payments experience is one with which we are all familiar. We do business...

What Does Customer Appreciation Really Look Like?

What is a Technology Partner?

Landlines. Websites. Email. Mobile. SMS. Social media. MMS. Chatbots. Alexa....

Surveys: To NPS or Not NPS

We all want to know what our customers are thinking. Historically, customer...

The Truth About Robo Calls

For years, we’ve all thought that “robocalls” are the bane of our existence....

(Really) Understanding the Payments Experience

Payments; everyone has them. Whether you're making your monthly credit card...