From Individualistic to Collaborative: The Value of Partnerships

Overheard at InsurTechTO

On November 6, 2017, the SPLICE team attended InsurTechTO, a one-day conference...

Customer Experience in Annual Planning

It’s that time of year again. When the holidays come around, so does annual...

Overcoming the Customer Engagement Disconnect

Overheard at InsureTech Connect 2017

Over 3,800 insurance professionals from across the globe gathered recently at...

The Value of a Sincere "Thank You"

Our parents (and/or cheesy kids shows) taught us repeatedly that “Please and...

Overheard at Majesco Convergence

The winds were moving at full speed last week in Fort Lauderdale, where SPLICE...

What’s in a Tagline?

Taglines serve a special role in the world of marketing. Working in concert...

The Next Big Branding Land-Grab That No One's Talking About. Yet.

When I present on the topic of social media at conferences and on webinars, one...

The Value of Crafted Vs. Mass-Produced

Whether it’s a new oil painting vs a print, a craft beer vs a factory bottle,...

There's a Difference Between Resolution and Happiness

Having been in the insurance and enterprise solution worlds for more than 30...

Customer Loyalty: A Journey, Not a Destination

All too often, you hear brands talking about customer loyalty like it’s a...
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