What’s in a Tagline?

The Next Big Branding Land-Grab That No One's Talking About. Yet.

When I present on the topic of social media at conferences and on webinars, one...

The Value of Crafted Vs. Mass-Produced

Whether it’s a new oil painting vs a print, a craft beer vs a factory bottle,...

There's a Difference Between Resolution and Happiness

Having been in the insurance and enterprise solution worlds for more than 30...

Customer Loyalty: A Journey, Not a Destination

All too often, you hear brands talking about customer loyalty like it’s a...

Sending Omnichannel Appointment Reminders Save Costs, Encourage Retention

Deploying the First Notice of Loss as a Customer Experience Opportunity

The Art of Interaction – Lost in Translation – Where has Voice Gone?

Throughout the preparation leading up to IASA, I was continually reminded that...

Make These 7 Customer Experience Promises

Everyone talks a lot about customer experience (CX) and their “dedication” to...

Top 4 AI Implementation Challenges and How to Address Them

Tara Kelly, CEO of SPLICE Software, believes AI can help business leaders...

Getting The Most Out Of #IASA2017

The IASA Educational Conference and Business Show is just around the corner,...

Winning the Micro-Moment in Insurance

Have you ever caught yourself wondering...
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