Tracy Borreson

Tracy has been a member of the SPLICE Team since 2012, with roles in both Client Success and Marketing. As VP of Marketing, she leads the team's demand generation, branding, and communications efforts. Tracy holds a Bachelor of Commerce in Marketing from the University of Alberta and a Relationship Selling designation from Dale Carnegie. Prior to SPLICE, Tracy perfected her marketing expertise through senior level Project Management and Marketing positions at Kirk Marketing, Honeycomb Direct Mail, The Brick and CFCW. Her contributions also extend to the community, including past roles as Vice President of Marketing at the Credit Institute of Canada, Calgary Chapter. She is also a proud mother of a rambunctious, red-headed little boy.
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Recent Posts

Building Brand Excitement With Your Loyalty Program

Loyalty Programs come in a variety of shapes and sizes, and I’m sure that...

The Importance of Connection in Claims: Part Three

Claimants feel a variety of emotions. They may be stressed, dealing with...

Permissions & Preferences: Your Key to a Great Customer Experience

All consumers are looking for a better customer experience—online, onsite,...

The Importance of Connection in Claims: Part Two

Claimants feel a variety of emotions. They may be stressed, dealing with...

Customer Journeys in the Next Normal

We are all consumers. I would hazard a guess that your buying habits have...

Top Insurers: Optimizing Operations & CX with Flexibility & Agility

The right tech partners have always allowed for flexibility and agility in...

Measuring the Employee Experience with Net Promoter Score

Since the beginning of business, people have collected customer feedback....

Opt-Out: to have and to hold from this day forward

We talk a lot about opt-ins at SPLICE; collecting consent to communicate...

The Importance of Connection in Claims: Part One

Claimants are feeling a variety of emotions. They may be stressed, dealing...

Why Frictionless Payments Matter in a Crisis

There are so many things happening during a crisis, and if your customers...

Good Business: It's About People

In Sales, there's a basic concept that "people buy from people". As much as...